company, electronic arts, evil empire, final fantasy xiv, megacorp, MMO, monolith, size matters, star wars the old republic, WoW
In the span of its life, Star Wars: The Old Republic has gone through the sort of rollercoaster ride that game publisher investment boards have nightmares about–it was hyped to hell, naysayed by a louse, launched, bombed, went free-to-play and rose up from the smoking crater, ignoring the beating drums of doom and failure catcalls. Hell, it’s even been granted life to the tune of a decade.
How is this all possible? Because Electronic Arts.